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Digital Marketing

Instructions:

(Pass Percentage: 50%)

  • This question paper consists of 25 multiple-choice questions. Each question carries 1point. There is no negative marking.
  • Each question has only one correct response. In case more than one response seems feasible, pick the best possible answer.
  • Candidates are requested to keep their Web-Camera Switched-On throughout the Assessment.
  • This is an open-book exam and you may use any printed material, PDF files provided to you, or any statistical analysis software on your computer. Reference to online resources is prohibited.

1 / 25

The appropriate abbreviation of ROI is __________.

2 / 25

Scheduling Term in Digital Marketing is

3 / 25

Which of the following key metrics is/are used by search engines?

4 / 25

Context & Setting in Search engine algorithm is used to

5 / 25

Among the following, Which one forms the Pillars of Paid Marketing

6 / 25

Where do we use keyword phrases ?

7 / 25

In digital marketing, the acronym CVR stands for:

8 / 25

In the social media space, which of these platforms is primarily focused on dissemination of images and small GIFs (Graphic Interchange Formats)?

9 / 25

In digital marketing, the acronym CTR stands for:

10 / 25

Among the Following which is not the executional parameters of the Creative

11 / 25

Which of the Activities is not included in TOFU

12 / 25

Which of the following Metrics cannot measure Awareness.

13 / 25

SERP stands for __________________

14 / 25

Search Engine Optimization comes under _______________ Medium.

15 / 25

Which tool is used to reduce redirects

16 / 25

CTA Means ____________

17 / 25

What is the 1st step to create a digital marketing Plan.

18 / 25

SEO is ___________ Strategy

19 / 25

Micro-blogging can be specified as __________.

20 / 25

What is another term for "social media"?

21 / 25

Rational Appeal is more Suitable in Which type of ADs

22 / 25

Skinning denotes _______________-

23 / 25

Which Technique is used to off-page factor in white hat seo

24 / 25

Which of the following is not the characteristics of Digital Marketing

25 / 25

In Digital Marketing the Term "POP" denotes

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